Director of the del Science Park, Carlos III University of Madrid (Technological Leganés)
"What is Competitive Intelligence?"
Speaker: Pere ESCORSA
Scientific Director of the Conference Head of the Department of Corporate Organization
Polytechnic University of Catalonia
Barcelona
Competitive Intelligence can be defined as “the process of collection, analysis, interpretation and dissemination of information of strategic importance, which is passed on at an appropriate time to the parties responsible for decision making". This field is changing rapidly, as new concepts, applications and tools are constantly arising...
The Conference offers a panorama of the state of Competitive Intelligence at the current time.
INAUGURAL CONFERENCE
10:00 - 11:00 h
"Competitive Intelligence today"
Speaker: Henry DOU
Director of CRRM (Centre for Retrospective Research of Marseille)
University of Aix-Marseille III
Scientific Centre of Saint Jérôme
Marseille, France
Experts coincide in that Competitive Intelligence plays a fundamental role in the definition of R&D&I strategies in organizations. In this sense, the applications of Competitive Intelligence are basically found in any organizations which imperatively need to know what is happening around them, in order to avoid unpleasant surprises and for making correct decisions.
Henri Dou is one of the pioneers of Technology Watch in Europe.
11:00 - 11:30 h
COFFEE BREAK
COMPETITIVE INTELLIGENCE IN PLANNING SCIENCE AND TECHNOLOGY
11:30 - 12:30 h
"The use of Competitive Intelligence in the planning of R&D in public research organizations "
Speaker: Aurelia MODREGO
Director of the Course in Management of Science and Technology at the Autonomous Community of Madrid
Getafe, Madrid
Competitive Intelligence is finding new applications in R&D planning by Public Research Organizations which need to establish priorities for their research programs and also to evaluate the results.
Normally, the setting of lines of research and the evaluation of the work done, are performed by committees of experts. For this reason, the application of Competitive Intelligence tools can be very useful.
COMPETITIVE INTELLIGENCE AND TERRITORY
12:30 - 13:30 h
"Territory Intelligence in Europe "
Speaker: Jean Marie ROUSSEAU
Advisor to the General Directorate of Regional Policy of the European Commission
Brussels, Belgium
Competitive Intelligence is being discovered to have useful applications in the development of territories (nations, regions and towns). Jean Marie Rousseau will explain the experience of the European Community in this area.
13:30 - 14:30 h
LUNCH
ROUND TABLE: THE EXPERIENCE OF VARIOUS AUTONOMOUS COMMUNITIES
Leader/Moderator: Pere ESCORSA
Each Autonomous Community develops a strategic and methodological process for strengthening the management of science, technology and innovation in its territory, by means of the creation of mechanisms for interfacing between their scientific and technological capabilities and potential, and the real and potential demand, from a systematic, prospective and territorial point of view. Three different examples will be presented.
14:30 - 16:00 h
"Experience in the madri+d system "
Speaker: Alfonso GONZÁLEZ
Sub director General of Research of the Department of Education Autonomous Community of Madrid
"Competitive Intelligence and Health in Catalonia "
Speaker: Ramón MASPONS
Head of the Strategy and Coordination Secretariat Health Department Autonomous Government of Catalonia
"Experience in the Technological Centers of the Basque Country "
Speaker: Juan Carlos BEITIALARRANGOITIA
Director of the Design and production processes unit
IKERLAN
Mondragon, Gipuzkoa
16:00 - 16:15 h
Discussion
16:15 - 16:30 h
COFFEE BREAK
ROUND TABLE:
TOOLS FOR ENABLING THE STUDY OF COMPETITIVE INTELLIGENCE
Leader/Moderator: Ramón MASPONS
Most information which Competitive Intelligence analysts work with is public, and can be found in different sources (bank reports, internal publications, press, specialized journals, Internet, etc.). The work of Competitive Intelligence consists in bringing this information together, producing reports and distributing them to the right people. In this sense, the latest generation of tools such as: automatic data capture, viewing by means of maps, text mining, alert systems or RSS formats (Really Simple Syndication), allow us to obtain surprising results.
16:30 - 16:50 h
"Software for the treatment and visualization of information from IRIT" Speaker: Bernard DOUSSET
IRIT (Institute of IT research of Toulouse) Paul Sabatier University Toulouse, France
16:50 - 17:10 h
"VIGIALE software for the capture of information available on the Internet" Speaker: Elicet CRUZ
Technical Director of IALE Technology
Barcelona
17:10 - 17:30 h
"The use of Text Mining solutions for classifying and grouping information " Speaker: Alessandro ZANASI
Director General of TEMIS Italy Módena, Italy
17:30 - 17:50 h
"Made to measure Vigilance and Strategic Intelligence using techniques for the Web 2.0" Speakers: Anastasio MOLANO
Director DENODO technologies
Madrid
Aurelio Berges
Director of the Virtual Innovation Centre, madri+d System
"Trends in data treatment in the United States " Speaker: Alan PORTER
Director de R&D for Search Technology, Inc., Norcross, GA. Emeritus Professor of Industrial Engineering and Systems, and of Public Policy at Georgia Tech and co-director of Technology Policy and Assessment* -*USA
Experiences in leading countries allow us to follow the advances which are made in the field of Competitive Intelligence. In this session we will present the impact of the use of the analyses of technology and technological opportunities in the United States.
10:30 - 10:45 h
Discussion
10:45 - 11:00 h
COFFEE BREAK
COMPETITIVE INTELLIGENCE: A FUNDAMENTAL SUPPORT FOR INNOVATION IN DIFFERENT INDUSTRIAL SECTORS (SIMULTANEOUS TABLES)
The search for excellence makes corporations understand Competitive Intelligence as a key element for decision making. Having great quantities of information or data is now not sufficient. The difference is in the selection and analysis of the available information and in transforming it into intelligence, so that sectors and corporations can adapt to the demands of their environment.
This session tries to understand Competitive Intelligence practices by means of a selection of Spanish Companies divided amongst four Sectorial tables whose conclusions will be presented and discussed in the final round table.
11:00 - 12:20 h
MESA 1:Experiences in the HEALTH AND BIOMEDICAL FIELD Leader: Javier BENITO
Director of the Biotechnology Innovation Group madri+d (CIBT)
LILLY FOUNDATION - José Antonio GUTIÉRREZ-FUENTES
General Director LILLY Foundation Madrid
ROCHE FARMA - Antonio RAMIREZ DE ARELLANO
Health Economics Specialist, Business Development
Roche Farma, Madrid
BRISTOL-MYERS SQUIBB - Ulf STAGINNUS
Associate Director, Outcomes Research Iberia & EMEA Lead Clopidogrel Bristol-Myers Squibb, Madrid
PROGENIKA BIOPHARMA - Laureano SIMÓN
Founder and CEO of Progenika Biopharma Derio, Vizcaya
12:20 - 12:45 h
Discussion
11:00 - 12:20 h
MESA 2:Experiences in the field OF INFORMATION AND COMMUNICATIONS TECHNOLOGY Leader: Juan MENESES
Scientific Director of the Information Technology and Communications group, madri+d (CITIC)
TELEFÓNICA - Eduardo RÍOS
Director of Strategic Planning
Telefónica, Madrid
INDRA - Carlos PAREJA
Head of Strategic Planning and Market Observatory INDRA Alcobendas, Madrid
Grupo GMV - Olga RAMÍREZ
Director of Marketing & comunication GMV Group Tres Cantos, Madrid
AETIC - Mónica CALLE
Jefa del Departamento de I+D+I AETIC, Madrid
12:20 - 12:45 h
Debate
11:00 - 12:20 h
MESA 3:Experiences in the field of MATERIALS, AEROSPACE TECHNOLOGY AND NANOTECHNOLOGY Leader: Juan BASELGA
Scientific Director of the Materials, Aerospace Technology and Nanotechnology Group, madri+d (CIMTAN)
INDUSTRIA DE TURBO PROPULSORES - Manuel GONZÁLEZ
Executive Director of Organization and Means
ITP, Madrid
EUROORTODONCIA - Alberto CERVERA
General director Alcorcón, Madrid
EADS-CASA - Felipe MORÁN
Vice President Strategy & GID Operations en EADS-MTAD
European Aeronautic Defence and Space Company Eads-Casa
Madrid
MESA 4:Experiences in the field of ENERGY Leader: Milagros COUCHOUD
Scientific Director of CITME/ Coordinating body of the Innovation in Environmental and Energy Group madri+d (CITME)
IBERDROLA - Carlos LOZANO
Contact Point Innovation Iberdrola Renewables, Madrid
UNIÓN FENOSA - Javier ALONSO
Responsable I+D Corporativo Madrid
CO2 SPAIN INNOVACIONES Y SOLUCIONES - Larry PHILP
Director General CO2 Spain Innovaciones y Soluciones, Madrid
BESEL - José SIERRA
I+D Director of BESEL, Madrid
12:20 - 12:45 h
Discussion
MESA REDONDA: CONCLUSIONS: PRACTICAL USE OF INTELLIGENCE INFORMATION IN MAKING CORPORATE STRATEGIC DECISIONS
Moderator: Pere ESCORSA
With the participation of spokespersons from the Carlos III University of Madrid, and of the leaders of the Sectorial group tables, we will analyze the successful practices which have been presented and we will make proposals for advancing in this field, emphasizing the need to include the priorities and opinions o the different fields of activity present at the event.
13:00 - 13:45 h
Participating:
Carlos III University of Madrid - Aurelia MODREGO
Leaders from the various Sectorial Tables
CIBT
Javier BENITO
CITIC
Juan MENESES
CIMTAN
Juan BASELGA
CITME
Milagros COUCHOUD
CLOSING
13:45 - 14:00 h
Spokespersons from the Carlos III University of Madrid and madri+d System
