Technological Innovation in HOTEL Booking Management
Innovation
is a key issue in Organizational studies because it is a main variable to
obtain competitive advantages within competitive and turbulent
environments. Technological innovations are one of the fundamentals in the
economic and social transformation operating in organizations. This
phenomenon has impacted in the Tourism industry. In this industry,
technological innovations attained a role as critical strategic resource
in their operations, and also as a competitive advantages source following
the importance of information in this business. This paper shows an
analysis on the Information and Communications Technologies (ICT)
innovations within hotels. The aim is to obtain a deep understanding of
the main variables guiding its implementation. Empirical analysis results
show that the critical variables of the technological innovation are the
level and integration of the hotel.
