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If innovation has
importance in daily management, is even more important when special
circumstances alter the preexisting competitive conditions. In this sense,
after a strong growth in Tourism Industry, September 11th
events were an inflextion point with negative rates in all environments.
Facing these issues, Europe, and specifically Spain, is compelled to
formulate innovative strategies in Tourism products and services. The aim
is to attain the growth rates forecasted before September 11th. |
