Firms are interested in obtaining external informations to use them as specific knowledges. So, they adopt pro-active behaviors. One of these is the development of an alert system (different from the spaces of knowledge creation, interchange, diffusion and application) to identify and gather data related to threats and opportunities.

This article deals with the importance of information within the organizational strategy dynamics. Information, properly managed, confers flexibility to the firm. This flexibility has a critical role in the development of the firm's competitive potential. The methodology, roles and basic structures of an Information Management System are discussed.

First of all, the article deals with the pros and cons of the Small and Medium Enterprises (SMEs) facing the new information sources. Then, the Innovation Circles (sponsored by the Madrid Regional Government) are presented. These circles try to facilitate the use of scientific information by SMEs managers in their decision processes. So, the circles show the common interest points for firms and scientists.

Knowledge has a huge importance in the present economy. Knowledge in embodied in every commercialized good. The cutting edge of the so-called "Knowledge Management" is the finding and improvement of talent. This idea of talent is related to the capability to create innovative products and services, acting either as an individual or as a collective. Those products and services are aimed towards the needs of the economic environment.

This article presents a theoretical framework, in order to test it with a Health industry firm. The firm has a large grown in the last decade. The theoretical premises are based on the value creation, not on the knowledge as an object.