{"id":103382,"date":"2008-10-13T10:32:00","date_gmt":"2008-10-13T10:32:00","guid":{"rendered":"http:\/\/weblogs.madrimasd.org\/\/documentacion\/archive\/2008\/10\/13\/103382.aspx"},"modified":"2008-10-13T10:32:00","modified_gmt":"2008-10-13T10:32:00","slug":"la-importancia-de-las-revistas-en-la-comunicacion-publicitaria-jornadas-en-ciencias-de-la-informacion-ucm","status":"publish","type":"post","link":"https:\/\/www.madrimasd.org\/blogs\/documentacion\/2008\/10\/13\/103382","title":{"rendered":"La importancia de las revistas en la comunicaci\u00f3n publicitaria: Jornadas en Ciencias de la Informaci\u00f3n (UCM)"},"content":{"rendered":"<link rel=\"File-List\" href=\"file:\/\/\/C:%5CUsers%5CJUANMA%7E1%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml\"><link rel=\"themeData\" href=\"file:\/\/\/C:%5CUsers%5CJUANMA%7E1%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx\"><link rel=\"colorSchemeMapping\" 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\tcolor:blue; \ttext-decoration:underline; \ttext-underline:single;} a:visited, span.MsoHyperlinkFollowed \t{mso-style-noshow:yes; \tmso-style-priority:99; \tcolor:purple; \tmso-themecolor:followedhyperlink; \ttext-decoration:underline; \ttext-underline:single;} .MsoChpDefault \t{mso-style-type:export-only; \tmso-default-props:yes; \tfont-size:10.0pt; \tmso-ansi-font-size:10.0pt; \tmso-bidi-font-size:10.0pt;} @page Section1 \t{size:612.0pt 792.0pt; \tmargin:70.85pt 3.0cm 70.85pt 3.0cm; \tmso-header-margin:36.0pt; \tmso-footer-margin:36.0pt; \tmso-paper-source:0;} div.Section1 \t{page:Section1;} --> <\/style>\n<p><!--[if gte mso 10]> \n\n<style>  \/* Style Definitions *\/  table.MsoNormalTable \t{mso-style-name:\"Tabla normal\"; \tmso-tstyle-rowband-size:0; \tmso-tstyle-colband-size:0; \tmso-style-noshow:yes; \tmso-style-priority:99; \tmso-style-qformat:yes; \tmso-style-parent:\"\"; \tmso-padding-alt:0cm 5.4pt 0cm 5.4pt; \tmso-para-margin:0cm; \tmso-para-margin-bottom:.0001pt; \tmso-pagination:widow-orphan; \tfont-size:11.0pt; \tfont-family:\"Calibri\",\"sans-serif\"; \tmso-ascii-font-family:Calibri; \tmso-ascii-theme-font:minor-latin; \tmso-fareast-font-family:\"Times New Roman\"; \tmso-fareast-theme-font:minor-fareast; \tmso-hansi-font-family:Calibri; \tmso-hansi-theme-font:minor-latin; \tmso-bidi-font-family:\"Times New Roman\"; \tmso-bidi-theme-font:minor-bidi;} <\/style>\n\n <![endif]-->  <\/p>\n<p class=\"MsoNormal\" align=\"justify\"><span style=\"\" lang=\"ES\"><b>Juan C. Marcos Recio<\/b><br \/><\/span><\/p>\n<div align=\"justify\">  <\/div>\n<div align=\"justify\">  <\/div>\n<p class=\"MsoNormal\" align=\"justify\"><span style=\"\" lang=\"ES\">Pasados los a\u00f1os en los que el <b>libro <\/b>fue el m\u00e9todo de comunicaci\u00f3n m\u00e1s importante, en la actualidad las <b>revistas<\/b>, tanto f\u00edsicas como en Internet, se han convertido en un poderosa herramienta para hacer llegar la informaci\u00f3n a sectores educativos, profesionales, personales y \/o comerciales.<o:p> <\/o:p>Desde la Facultad de Ciencias de la Informaci\u00f3n de la Universidad Complutense apostamos por una mayor implicaci\u00f3n por parte de los profesionales de la informaci\u00f3n con el fin de fomentar nuevas iniciativas educativas que impulsen las tareas docentes en un marco profesional que d\u00e9 servicio a la sociedad a la que sirve y al mundo profesional y empresarial para el que preparamos a los alumnos. 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\tmso-para-margin:0cm; \tmso-para-margin-bottom:.0001pt; \tmso-pagination:widow-orphan; \tfont-size:11.0pt; \tfont-family:\"Calibri\",\"sans-serif\"; \tmso-ascii-font-family:Calibri; \tmso-ascii-theme-font:minor-latin; \tmso-fareast-font-family:\"Times New Roman\"; \tmso-fareast-theme-font:minor-fareast; \tmso-hansi-font-family:Calibri; \tmso-hansi-theme-font:minor-latin; \tmso-bidi-font-family:\"Times New Roman\"; \tmso-bidi-theme-font:minor-bidi;} <\/style>\n\n <![endif]--><b><span style=\"font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;\">La gesti\u00f3n de la comunicaci\u00f3n publicitaria en los medios: retos y nuevas oportunidades.<\/span><\/b><\/p>\n<p class=\"MsoNormal\" align=\"justify\"><span style=\"font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;\"><img decoding=\"async\" src=\"\/blogs\/documentacion\/wp-content\/blogs.dir\/86\/files\/482\/o_Cartel_Juan_MarcosWEB_OK.jpg\"><br \/><\/span><\/p>\n<div align=\"justify\">  <\/div>\n<p class=\"MsoNormal\" align=\"justify\"><span style=\"\" lang=\"ES\">El objetivo de las jornadas es dar a conocer entre los alumnos la importancia de los medios de comunicaci\u00f3n y revistas especializadas para el desarrollo y&nbsp; comprensi\u00f3n de la publicidad; as\u00ed como intentar mostrar c\u00f3mo se gestiona la publicidad en los distintos medios de comunicaci\u00f3n.<o:p><\/o:p><\/span><\/p>\n<div align=\"justify\">  <\/div>\n<div align=\"justify\">  <\/div>\n<p class=\"MsoNormal\" align=\"justify\"><span style=\"\" lang=\"ES\">Los <b>objetivos principales<\/b> que se persiguen con esta jornada son:<o:p><\/o:p><\/span><\/p>\n<div align=\"justify\">  <\/div>\n<p class=\"MsoNormal\" style=\"margin-left: 36pt; text-indent: -18pt;\" align=\"justify\"><span style=\"font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">&#8211;<\/span><span style=\"font-size: 7pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><span style=\"\" lang=\"ES\">Dar a conocer a los alumnos las revistas profesionales y docentes.<o:p><\/o:p><\/span><\/p>\n<div align=\"justify\">  <\/div>\n<p class=\"MsoNormal\" style=\"margin-left: 36pt; text-indent: -18pt;\" align=\"justify\"><span style=\"font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">&#8211;<\/span><span style=\"font-size: 7pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><span style=\"\" lang=\"ES\">Presentar por parte de las editoriales las secciones y\/o contenidos m\u00e1s importantes<o:p><\/o:p><\/span><\/p>\n<div align=\"justify\">  <\/div>\n<p class=\"MsoNormal\" style=\"margin-left: 36pt; text-indent: -18pt;\" align=\"justify\"><span style=\"font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">&#8211;<\/span><span style=\"font-size: 7pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><span style=\"\" lang=\"ES\">Constatar el valor que tienen las revistas entre los profesionales<o:p><\/o:p><\/span><\/p>\n<div align=\"justify\">  <\/div>\n<p class=\"MsoNormal\" style=\"margin-left: 36pt; text-indent: -18pt;\" align=\"justify\"><span style=\"font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">&#8211;<\/span><span style=\"font-size: 7pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><span style=\"\" lang=\"ES\">Acercar las revistas al \u00e1mbito docente y universitario<o:p><\/o:p><\/span><\/p>\n<div align=\"justify\">  <\/div>\n<p class=\"MsoNormal\" style=\"margin-left: 36pt; text-indent: -18pt;\" align=\"justify\"><span style=\"font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">&#8211;<\/span><span style=\"font-size: 7pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><span style=\"\" lang=\"ES\">Buscar la colaboraci\u00f3n de los profesores y docentes en estas revistas<o:p><\/o:p><\/span><\/p>\n<div align=\"justify\">  <\/div>\n<div align=\"justify\">  <\/div>\n<p class=\"MsoNormal\" align=\"justify\"><span style=\"\" lang=\"ES\">Las Jornadas <b>ser\u00e1n emitidas por Internet en directo<\/b> en la siguiente direcci\u00f3n: <\/span><span style=\"font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;\" lang=\"ES\"><a href=\"http:\/\/ucinema.sim.ucm.es\/video\/directo\/congreso.htm\">http:\/\/ucinema.sim.ucm.es\/video\/directo\/congreso.htm<\/a><o:p><\/o:p><\/span><\/p>\n<div align=\"justify\">  <\/div>\n<div align=\"justify\">  <\/div>\n<p> <span style=\"\" lang=\"ES\">Se grabar\u00e1n cada una de las sesiones y al terminar se podr\u00e1n consultar en el Portal 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\tmso-fareast-font-family:Calibri; \tmso-hansi-font-family:Calibri;} @page Section1 \t{size:595.3pt 841.9pt; \tmargin:70.85pt 3.0cm 70.85pt 3.0cm; \tmso-header-margin:35.4pt; \tmso-footer-margin:35.4pt; \tmso-paper-source:0;} div.Section1 \t{page:Section1;}  \/* List Definitions *\/  @list l0 \t{mso-list-id:351105587; \tmso-list-type:hybrid; \tmso-list-template-ids:-577893242 827867972 67764227 67764229 67764225 67764227 67764229 67764225 67764227 67764229;} @list l0:level1 \t{mso-level-start-at:0; \tmso-level-number-format:bullet; \tmso-level-text:-; \tmso-level-tab-stop:none; \tmso-level-number-position:left; \tmargin-left:53.4pt; \ttext-indent:-18.0pt; \tfont-family:\"Times New Roman\",\"serif\"; \tmso-fareast-font-family:Calibri;} @list l1 \t{mso-list-id:833447711; \tmso-list-type:hybrid; \tmso-list-template-ids:-1158511924 -1224971658 67764227 67764229 67764225 67764227 67764229 67764225 67764227 67764229;} @list l1:level1 \t{mso-level-start-at:0; \tmso-level-number-format:bullet; \tmso-level-text:-; \tmso-level-tab-stop:none; \tmso-level-number-position:left; \ttext-indent:-18.0pt; \tfont-family:\"Times New Roman\",\"serif\"; \tmso-fareast-font-family:Calibri;} ol \t{margin-bottom:0cm;} ul \t{margin-bottom:0cm;} --> <\/style>\n<p><!--[if gte mso 10]> \n\n<style>  \/* Style Definitions *\/  table.MsoNormalTable \t{mso-style-name:\"Tabla normal\"; \tmso-tstyle-rowband-size:0; \tmso-tstyle-colband-size:0; \tmso-style-noshow:yes; \tmso-style-priority:99; \tmso-style-qformat:yes; \tmso-style-parent:\"\"; \tmso-padding-alt:0cm 5.4pt 0cm 5.4pt; \tmso-para-margin:0cm; \tmso-para-margin-bottom:.0001pt; \tmso-pagination:widow-orphan; \tfont-size:10.0pt; \tfont-family:\"Calibri\",\"sans-serif\";} <\/style>\n\n <![endif]-->  <\/p>\n<p class=\"MsoNormal\" style=\"text-align: center;\" align=\"center\"><b style=\"\"><span style=\"font-size: 16pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">Programa <o:p><\/o:p><\/span><\/b><\/p>\n<p class=\"MsoNormal\"><b style=\"\"><u><span style=\"font-size: 12pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">Mi\u00e9rcoles 29<span style=\"\">&nbsp; <\/span>de Octubre<o:p><\/o:p><\/span><\/u><\/b><\/p>\n<p class=\"MsoNormal\"><b style=\"\"><span style=\"font-size: 12pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">Sesi\u00f3n de ma\u00f1ana<o:p><\/o:p><\/span><\/b><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 12pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">9:30-10:00 Apertura del acto <o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 12pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">Intervienen:<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 12pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\">Director del Departamento de Comunicaci\u00f3n Audiovisual y Publicidad I: Prof.: Emilio Garc\u00eda Fern\u00e1ndez<br \/> Director del Departamento de Comunicaci\u00f3n Audiovisual y Publicidad II: Prof.: Ubaldo Cuesta Cambra<br \/> <\/span><span style=\"font-size: 12pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">Decano de la Facultad de Ciencias de la Informaci\u00f3n: Prof.: Francisco Javier Davara Rodr\u00edguez.<br style=\"\"> <!--[endif]--><o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 12pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">10:00-12:00 Primera Mesa Redonda: \u201cLa tarea publicitaria en las revistas. Su estudio, gesti\u00f3n y explotaci\u00f3n\u201d<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 12pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">Ponentes: <o:p><\/o:p><\/span><\/p>\n<p class=\"MsoListParagraphCxSpFirst\" style=\"text-indent: -18pt; line-height: 12pt;\"><!--[if !supportLists]--><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\"><span style=\"\">&#8211;<span style=\"font-family: &quot;Times New Roman&quot;; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><\/span><\/span><!--[endif]--><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">M\u00f3nica S\u00e1nchez Broto (Jefe de Marketing Publicitario, Conde Nast)<\/span><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\"><o:p><\/o:p><\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"text-indent: -18pt; line-height: 12pt;\"><!--[if !supportLists]--><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\"><span style=\"\">&#8211;<span style=\"font-family: &quot;Times New Roman&quot;; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><\/span><\/span><!--[endif]--><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">Luis Fernando Ruiz Bedoya <i style=\"\">(<\/i><\/span><i style=\"\"><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; color: black;\" lang=\"ES\">Director de Marketing Publicitario GPS, Grupo G+J)<\/span><\/i><i style=\"\"><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\"><o:p><\/o:p><\/span><\/i><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"text-indent: -18pt; line-height: 12pt;\"><!--[if !supportLists]--><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\"><span style=\"\">&#8211;<span style=\"font-family: &quot;Times New Roman&quot;; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><\/span><\/span><!--[endif]--><i style=\"\"><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; color: black;\" lang=\"ES\">Sandra Pr\u00f3speri (Directora de Marketing, Hachette Publicidad)<\/span><\/i><i style=\"\"><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\"><o:p><\/o:p><\/span><\/i><\/p>\n<p class=\"MsoListParagraphCxSpLast\" style=\"text-indent: -18pt; line-height: 12pt;\"><!--[if !supportLists]--><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\"><span style=\"\">&#8211;<span style=\"font-family: &quot;Times New Roman&quot;; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><\/span><\/span><!--[endif]--><i style=\"\"><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; color: black;\" lang=\"ES\">Jos\u00e9 Antonio Revilla D\u00edaz (Director General Comercial, Progresa)<\/span><\/i><i style=\"\"><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; color: black;\" lang=\"ES\"> <\/span><\/i><i style=\"\"><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\"><o:p><\/o:p><\/span><\/i><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 12pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">Modera: Juan Miguel S\u00e1nchez Vigil<span style=\"\">&nbsp; <\/span>(UCM)<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 12pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">12:00-12:15 Descanso\/Caf\u00e9&nbsp; <o:p><br \/><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 12pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">12:15-13:30<span style=\"\">&nbsp; <\/span>Segunda Mesa Redonda: \u201cLas<span style=\"\">&nbsp; <\/span>Revistas universitarias y\/o docentes sobre publicidad. \u00bfHacia d\u00f3nde caminan?\u201d:<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin-left: 36pt;\"><span style=\"font-size: 12pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">&#8211; Pensar la Publicidad. Revista internacional de investigaciones publicitarias: Marta Pacheco Rueda (Universidad de Valladolid)<br \/> &#8211;<span style=\"\">&nbsp; <\/span>Questiones Publicitarias. Revista internacional de comunicaci\u00f3n y publicidad. <\/span><span style=\"font-size: 12pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\">&#8211; Dra. Marina Ramos Serrano y <span style=\"\">&nbsp;<\/span>Dr. Antonio Pineda Cachero <\/span><span style=\"font-size: 12pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\"><span style=\"\">&nbsp;<\/span><span lang=\"ES\">(Facultad de Comunicaci\u00f3n de Sevilla)<br \/> <\/span><\/span><span style=\"font-size: 12pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\">&#8211; <\/span><span style=\"font-size: 12pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">Publifilia. Revista de Culturas Publicitarias: Ra\u00fal Eguiz\u00e1bal Maza (Universidad Complutense de Madrid)<\/span><span style=\"font-size: 12pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\"><o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin-left: 36pt;\"><span style=\"font-size: 12pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">Modera: Prof.: Elena de la Cuadra de Colmenares (UCM)<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 12pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">14:00 Comida.<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\"><b style=\"\"><u><span style=\"font-size: 12pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">Jueves 30 de Octubre<o:p><\/o:p><\/span><\/u><\/b><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 12pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">9:30-11:30 Primera Mesa Redonda: \u201cLos medios publicitarios en varios frentes: prensa, prensa gratuita, radio y revistas\u201d<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 12pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">Intervienen:<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoListParagraphCxSpFirst\" style=\"margin: 0cm 0cm 0.0001pt 53.4pt; text-indent: -18pt; line-height: normal;\"><!--[if !supportLists]--><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\"><span style=\"\">&#8211;<span style=\"font-family: &quot;Times New Roman&quot;; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><\/span><\/span><!--[endif]--><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">Director Peri\u00f3dico de la Publicidad: Gabriel Gonz\u00e1lez-Andrio<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"margin: 0cm 0cm 0.0001pt 53.4pt; text-indent: -18pt; line-height: normal;\"><!--[if !supportLists]--><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\"><span style=\"\">&#8211;<span style=\"font-family: &quot;Times New Roman&quot;; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><\/span><\/span><!--[endif]--><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">Director <span style=\"\">&nbsp;<\/span>Brandlife: Juanjo Moreno<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"margin: 0cm 0cm 0.0001pt 53.4pt; text-indent: -18pt; line-height: normal;\"><!--[if !supportLists]--><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\"><span style=\"\">&#8211;<span style=\"font-family: &quot;Times New Roman&quot;; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><\/span><\/span><!--[endif]--><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\"><span style=\"\">&nbsp;<\/span>Director El programa de la Publicidad: Jes\u00fas D\u00edaz <o:p><\/o:p><\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"margin: 0cm 0cm 0.0001pt 53.4pt; text-indent: -18pt; line-height: normal;\"><!--[if !supportLists]--><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\"><span style=\"\">&#8211;<span style=\"font-family: &quot;Times New Roman&quot;; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><\/span><\/span><!--[endif]--><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">Directora de Marketing +Ventas: Poli S\u00e1nchez<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoListParagraphCxSpLast\" style=\"margin: 0cm 0cm 0.0001pt 53.4pt; line-height: normal;\"><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">Modera: <\/span><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\">Prof.: Emilio Garc\u00eda Fern\u00e1ndez<\/span><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\"> <span lang=\"ES\">(UCM)<o:p><\/o:p><\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 12pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\"><br \/>11:30-13:30<span style=\"\">&nbsp; <\/span>Segunda <span style=\"\">&nbsp;<\/span>Mesa Redonda: Revistas pioneras en el tratamiento de la informaci\u00f3n publicitaria.<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 12pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">Intervienen:<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoListParagraphCxSpFirst\" style=\"margin: 0cm 0cm 0.0001pt 53.4pt; text-indent: -18pt; line-height: normal;\"><!--[if !supportLists]--><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\"><span style=\"\">&#8211;<span style=\"font-family: &quot;Times New Roman&quot;; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><\/span><\/span><!--[endif]--><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">Director Anuncios: Manuel de Luque<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"margin: 0cm 0cm 0.0001pt 53.4pt; text-indent: -18pt; line-height: normal;\"><!--[if !supportLists]--><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\"><span style=\"\">&#8211;<span style=\"font-family: &quot;Times New Roman&quot;; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><\/span><\/span><!--[endif]--><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">Director <span style=\"\">&nbsp;<\/span>El Publicista: Daniel Campo<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"margin: 0cm 0cm 0.0001pt 53.4pt; text-indent: -18pt; line-height: normal;\"><!--[if !supportLists]--><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\"><span style=\"\">&#8211;<span style=\"font-family: &quot;Times New Roman&quot;; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><\/span><\/span><!--[endif]--><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\"><span style=\"\">&nbsp;<\/span>Director IPMark: Manuel Carbajo <o:p><\/o:p><\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"margin: 0cm 0cm 0.0001pt 53.4pt; text-indent: -18pt; line-height: normal;\"><!--[if !supportLists]--><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\"><span style=\"\">&#8211;<span style=\"font-family: &quot;Times New Roman&quot;; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><\/span><\/span><!--[endif]--><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">Director de Control Publicidad: Javier San Rom\u00e1n<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoListParagraphCxSpLast\" style=\"margin: 0cm 0cm 0.0001pt; line-height: normal;\"><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\"><o:p>&nbsp;<\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin-left: 35.4pt;\"><span style=\"font-size: 12pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">Modera: Prof.: <\/span><span style=\"font-size: 12pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\">Ubaldo Cuesta Cambra (UCM)<\/span><span style=\"font-size: 12pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\"><o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 12pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">13:30<span style=\"\">&nbsp; <\/span>Clausura del acto<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 12pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">Director del Departamento de Biblioteconom\u00eda y Documentaci\u00f3n: Prof.: F\u00e9lix del Valle Gastaminza<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 12pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">Director de Publidocnet: Prof.: Juan Carlos Marcos Recio<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 12pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;\" lang=\"ES\">Entrega de diplomas.<o:p><\/o:p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Juan C. Marcos Recio Pasados los a\u00f1os en los que el libro fue el m\u00e9todo de comunicaci\u00f3n m\u00e1s importante, en la actualidad las revistas, tanto f\u00edsicas como en Internet, se han convertido en un poderosa herramienta para hacer llegar la informaci\u00f3n a sectores educativos, profesionales, personales y \/o comerciales. Desde la Facultad de Ciencias de la Informaci\u00f3n de la Universidad Complutense apostamos por una mayor implicaci\u00f3n por parte de los profesionales de la informaci\u00f3n con el fin de fomentar nuevas iniciativas educativas que impulsen las tareas docentes en un marco profesional que d\u00e9 servicio a la sociedad a la que\u2026<\/p>\n","protected":false},"author":63,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[632],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":4}},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.madrimasd.org\/blogs\/documentacion\/wp-json\/wp\/v2\/posts\/103382"}],"collection":[{"href":"https:\/\/www.madrimasd.org\/blogs\/documentacion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.madrimasd.org\/blogs\/documentacion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.madrimasd.org\/blogs\/documentacion\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/www.madrimasd.org\/blogs\/documentacion\/wp-json\/wp\/v2\/comments?post=103382"}],"version-history":[{"count":0,"href":"https:\/\/www.madrimasd.org\/blogs\/documentacion\/wp-json\/wp\/v2\/posts\/103382\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.madrimasd.org\/blogs\/documentacion\/wp-json\/wp\/v2\/media?parent=103382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.madrimasd.org\/blogs\/documentacion\/wp-json\/wp\/v2\/categories?post=103382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.madrimasd.org\/blogs\/documentacion\/wp-json\/wp\/v2\/tags?post=103382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}