{"id":134483,"date":"2012-11-05T18:35:27","date_gmt":"2012-11-05T17:35:27","guid":{"rendered":"http:\/\/www.madrimasd.org\/blogs\/emprendedores\/?p=134483"},"modified":"2013-07-12T10:15:46","modified_gmt":"2013-07-12T09:15:46","slug":"video-el-marketing-digital-en-mercados-tecnologicos","status":"publish","type":"post","link":"https:\/\/www.madrimasd.org\/blogs\/emprendedores\/134483\/video-el-marketing-digital-en-mercados-tecnologicos\/","title":{"rendered":"Video: El marketing digital en mercados tecnol\u00f3gicos"},"content":{"rendered":"<p style=\"text-align: justify;\">En este v\u00eddeo, dentro de la categor\u00eda \u201c<a href=\"http:\/\/www.madrimasd.org\/emprendedores\/videos\/videos.aspx\">v\u00eddeos formativos<\/a>\u201c, <strong>Antonio Matarranz,<\/strong>\u00a0 de<a href=\"http:\/\/www.conversisconsulting.com\/Marketing\"> Conversis <\/a>, presenta\u00a0<span>las nuevas tecnolog\u00edas en el marketing, los procesos de compra y estrategias de marketing digital, las t\u00e9cnicas y canales de marketing digital: motores de b\u00fasqueda, medios sociales, publicidad, m\u00f3vil, email&#8230; <!--more--><\/span><\/p>\n<p style=\"text-align: justify;\"><span>Antonio Matarranz indica tambi\u00e9n la necesidad de adaptar los procesos de marketing al modo en que compran los clientes, con su plan de contenido y promoci\u00f3n. Es importante resaltar\u00a0los nuevos enfoques de marketing tecnol\u00f3gico que realiza: marketing inbound, marketing basado en contenidos, an\u00e1lisis y optimizaci\u00f3n, as\u00ed como el\u00a0recorrido pr\u00e1ctico por las herramientas de marketing digital que presenta durante su exposici\u00f3n.<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p><center><br \/>\n<object width=\"450\" height=\"360\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"src\" value=\"http:\/\/mediateca.madrimasd.org\/videoma\/includes\/flvplayer\/flvplayer_mi+d.swf\" \/><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"flashvars\" value=\"&amp;file=172_17_99_151_videos_2188&amp;image=http:\/\/mediateca.madrimasd.org\/videoma\/web_publico\/preview_player.php?videoid=2188\" \/><embed width=\"450\" height=\"360\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/mediateca.madrimasd.org\/videoma\/includes\/flvplayer\/flvplayer_mi+d.swf\" allowfullscreen=\"true\" allowscriptaccess=\"always\" flashvars=\"&amp;file=172_17_99_151_videos_2188&amp;image=http:\/\/mediateca.madrimasd.org\/videoma\/web_publico\/preview_player.php?videoid=2188\" \/><\/object><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En este v\u00eddeo, dentro de la categor\u00eda \u201cv\u00eddeos formativos\u201c, Antonio Matarranz,\u00a0 de Conversis , presenta\u00a0las nuevas tecnolog\u00edas en el marketing, los procesos de compra y estrategias de marketing digital, las t\u00e9cnicas y canales de marketing digital: motores de b\u00fasqueda, medios sociales, publicidad, m\u00f3vil, email&#8230;<\/p>\n","protected":false},"author":185,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[1],"tags":[2096],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":4}},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.madrimasd.org\/blogs\/emprendedores\/wp-json\/wp\/v2\/posts\/134483"}],"collection":[{"href":"https:\/\/www.madrimasd.org\/blogs\/emprendedores\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.madrimasd.org\/blogs\/emprendedores\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.madrimasd.org\/blogs\/emprendedores\/wp-json\/wp\/v2\/users\/185"}],"replies":[{"embeddable":true,"href":"https:\/\/www.madrimasd.org\/blogs\/emprendedores\/wp-json\/wp\/v2\/comments?post=134483"}],"version-history":[{"count":4,"href":"https:\/\/www.madrimasd.org\/blogs\/emprendedores\/wp-json\/wp\/v2\/posts\/134483\/revisions"}],"predecessor-version":[{"id":135315,"href":"https:\/\/www.madrimasd.org\/blogs\/emprendedores\/wp-json\/wp\/v2\/posts\/134483\/revisions\/135315"}],"wp:attachment":[{"href":"https:\/\/www.madrimasd.org\/blogs\/emprendedores\/wp-json\/wp\/v2\/media?parent=134483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.madrimasd.org\/blogs\/emprendedores\/wp-json\/wp\/v2\/categories?post=134483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.madrimasd.org\/blogs\/emprendedores\/wp-json\/wp\/v2\/tags?post=134483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}