{"id":136445,"date":"2014-10-13T17:36:44","date_gmt":"2014-10-13T16:36:44","guid":{"rendered":"http:\/\/www.madrimasd.org\/blogs\/emprendedores\/?p=136445"},"modified":"2015-03-23T17:07:56","modified_gmt":"2015-03-23T16:07:56","slug":"el-buen-pano-ya-no-solo-en-buen-arca-se-vende-hay-que-salir-a-buscar-al-cliente-marketing-low-cost-escucha-el-podcast-mentoring","status":"publish","type":"post","link":"https:\/\/www.madrimasd.org\/blogs\/emprendedores\/136445\/el-buen-pano-ya-no-solo-en-buen-arca-se-vende-hay-que-salir-a-buscar-al-cliente-marketing-low-cost-escucha-el-podcast-mentoring\/","title":{"rendered":"El buen pa\u00f1o ya no solo en buen arca se vende. \u00a1Hay que salir a buscar al cliente! Marketing low cost. Escucha el podcast. Mentoring"},"content":{"rendered":"<p style=\"text-align: justify;\">Sin mercado no hay proyecto\u00a0\u00bfQu\u00e9 estrategia de marketing debe de seguir una start-up? \u00bfSe puede hacer marketing en una start-up que no tiene presupuesto? \u00bfHay estrategias de marketing low-cost?\u00a0\u00bfQue es un oc\u00e9ano azul\u2019 \u00bfDeben las start-ups buscar el suyo propio? \u00bfQu\u00e9 diferencia un oc\u00e9ano rojo y sangriento de uno azul? \u00bfExisten a\u00fan los oc\u00e9anos azules? \u00bfEn qu\u00e9 tipo de sectores? \u00a0El marketing es algo demasiado importante para dejarlo en manos solo del departamento de marketing.. El buen pa\u00f1o ya no solo en buen arca se vende, hay que salir a buscar al cliente.<\/p>\n<p style=\"text-align: justify;\">Investigar el mercado, buscar en las publicaciones de grandes empresas, reuniones de grupo. notas de prensa acompa\u00f1adas con estudios o investigaciones.<\/p>\n<p style=\"text-align: justify;\">Todo es una empresa es copiable excepto el cliente.<\/p>\n<p style=\"text-align: justify;\"><strong>Programa del 13\u00a0de octubre\u00a02014.<\/strong><\/p>\n<p style=\"text-align: justify;\">En este programa intervienen:<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.linkedin.com\/pub\/javier-barranco\/16\/68\/84b\" target=\"_blank\">Javier Barranco<\/a>. \u00a0Abalon \u00a0Consultores de Marketing Social.\u00a0<a href=\"http:\/\/www.fundaciondirectivos.com\/\" target=\"_blank\">Fundaci\u00f3n Directivos<\/a>. Mentor de la Red de Mentores de Madrid.<br \/>\n<a href=\"https:\/\/www.linkedin.com\/in\/alvarormoya\" target=\"_blank\">Alvaro R. Moya<\/a>\u00a0\u00a0CTO y co-fundador cropti.com, tusclases.es, Teleco, MBA y emprendedor.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.linkedin.com\/in\/juliorodriguezdiaz\" target=\"_blank\">Julio Rodr\u00edguez Diaz<\/a>. Director de la\u00a0<a href=\"http:\/\/www.redmentoresmadrid.es\/\" target=\"_blank\">Red de mentores de Madrid<\/a>.<br \/>\nPrograma de Radio:\u00a0<a href=\"http:\/\/capitalradio.es\/audios\/20141013_CAPITAL_MENTORING.mp3\" target=\"_blank\">Escuchar Podcast<\/a>\u00a0(a partir minuto 13:00\u2032)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sin mercado no hay proyecto\u00a0\u00bfQu\u00e9 estrategia de marketing debe de seguir una start-up? \u00bfSe puede hacer marketing en una start-up que no tiene presupuesto? \u00bfHay estrategias de marketing low-cost?\u00a0\u00bfQue es un oc\u00e9ano azul\u2019 \u00bfDeben las start-ups buscar el suyo propio? \u00bfQu\u00e9 diferencia un oc\u00e9ano rojo y sangriento de uno azul? \u00bfExisten a\u00fan los oc\u00e9anos azules? \u00bfEn qu\u00e9 tipo de sectores? \u00a0El marketing es algo demasiado importante para dejarlo en manos solo del departamento de marketing.. El buen pa\u00f1o ya no solo en buen arca se vende, hay que salir a buscar al cliente. Investigar el mercado, buscar en las publicaciones\u2026<\/p>\n","protected":false},"author":198,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[37435],"tags":[25870],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":4}},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Sin mercado no hay proyecto \u00bfQu\u00e9 estrategia de marketing debe de seguir una start-up?\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Julio Rodr\u00edguez D\u00edaz\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.madrimasd.org\/blogs\/emprendedores\/136445\/el-buen-pano-ya-no-solo-en-buen-arca-se-vende-hay-que-salir-a-buscar-al-cliente-marketing-low-cost-escucha-el-podcast-mentoring\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Emprendedores de Base Tecnol\u00f3gica - Blog de ideas empresariales y startups cient\u00edficas y tecnol\u00f3gicas\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"El buen pa\u00f1o ya no solo en buen arca se vende. \u00a1Hay que salir a buscar al cliente! 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