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La imagen de la química: ¡destápala!
El próximo jueves 17 de noviembre se inaugurará la exposición La imagen de la química: ¡destápala!, preparada por la Universidad de Valencia y comisariada por los profesores Carmen Ramirez de Arellano y Salvador Albiñana. La exposición estará en la Sala de la Muralla del Colegio Mayor Rector Peset (Plaza Horno de San Nicolás, 4, 46001 Valencia) hasta el 5 de febrero de 2012.
La imagen de la química ¡Destápala! es una exposición que invita al espectador a reflexionar sobre las causas y consecuencias de la percepción social negativa que ha tenido –y sigue teniendo- la química. A pesar del esfuerzo que en estos doscientos últimos años han realizado los científicos por mostrar la química como fuente de conocimiento, salud, confort y bienestar, el término se asocia popularmente con venenos, sustancias peligrosas, armas, polución medioambiental o incluso con la alquimia, la brujería y los científicos locos. Esta actitud ha podido contribuir, quizá, a la considerable disminución en el número de estudiantes y de departamentos universitarios destinados a la química, y también a la creación de nuevas especialidades en las que la palabra química se ha modulado o desaparecido por completo: ‘Química Verde’, ‘Ciencia de Materiales’, ‘Ciencia Molecular’, ‘Nanotecnología’…
La exposición presenta treinta imágenes procedentes del arte, la prensa, la publicidad, o la literatura académica, agrupadas en cinco secciones que tratan diferentes ámbitos de la química. La primera –La imagen visual. Perspectivas– es un apunte sobre la imagen pública de la química, y está basada en el trabajo The Public Image of Chemistry, editado por Joachim Schummer, Bernardette Bensuade-Vincent y Brigitte Van Tigglen (World Scientific, 2007). Una imagen, forjada a lo largo de siglos, que resulta de la interacción entre científicos y no científicos. Comprender los mensajes socioculturales implícitos y el contexto histórico de determinados estereotipos visuales con los que se retrata a la química, permite conocer las asociaciones negativas que conllevan.
Medio ambiente y energía es la segunda sección. La química ha cambiado nuestro modo de vida de forma irreversible y difícilmente renunciaríamos a los logros alcanzados. Los químicos se involucran en la búsqueda de soluciones energéticas innovadoras de mayor rendimiento y menor impacto medioambiental, sin embargo el público los relaciona con el deterioro del ecosistema y del planeta.
El agua, los metabolitos o los productos naturales son compuestos químicos y también lo son los productos sintéticos que potabilizan el agua, combaten epidemias, tienen propiedades farmacológicas y permiten una producción de alimentos sanos en condiciones adversas. La tercera sección –Salud, higiene y alimentos– destaca algunos de los muchos logros alcanzados al crear compuestos de aplicaciones beneficiosas que en la interfase con el público pasan a ser meras substancias tóxicas y portadoras de enfermedades.
El siguiente apartado –Nuevos materiales– presenta la evolución de la tecnología, los tejidos, los deportes y los materiales que utilizamos a diario, gracias a la síntesis de nuevos productos. Sin embargo, se observa que el protagonismo de la química en estos derivados de última generación y con propiedades antes impensables, a los que difícilmente renunciaríamos, se hace más patente cuando se convierten en contaminantes…
Por último –Prensa y campañas de imagen– destaca que ‘química’ puede ser ese algo, intangible, abstracto, que subyace en una buena relación o fusión, algo que combina bien, aunque se utiliza también con frecuencia con connotaciones negativas: un río lleno de productos químicos, un gel que no los contiene… Las campañas para mostrar el papel benefactor de la química en el devenir de la humanidad se repiten a lo largo de la historia. Este año 2011, en el que se conmemora el centenario de la concesión del Premio Nobel de Química a Marie Skolodowska-Curie, ha sido declarado Año Internacional de la Química en un nuevo y necesario esfuerzo de acercamiento de esta ciencia a la sociedad.
La exposición se puede solicitar. Para más información:
Ana I. Bonmatí Alcántara
Técnica Actividades
Colegio Mayor Rector Peset
Universidad de Valencia
ana.bonmati@uv.es
Tfno. 963166004
Remitido por:
Dra. Carmen Ramírez de Arellano Universidad de Valencia Carmen.Ramirezdearellano@uv.es

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Picked this for a morning recommendation in our company chat, and a look at momentumplanning suggested I will mention this site again later, recommending content into a workplace context is a small editorial act that requires confidence in the recommendation and this site is making me confident in those recommendations consistently here too.
Thank you for keeping the writing honest and the points easy to verify against your own experience, and a stop at claritysystems reflected the same approach, no exaggeration just steady useful content that I can take with me into my own work without second guessing every sentence I happen to read here.
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Bookmark earned and the bookmark feels like a permanent addition rather than a maybe, and a look at actioncreatespathways confirmed that permanent status, the difference between durable bookmarks and ephemeral ones is something I have learned to feel quickly and this site triggered the durable feeling almost immediately during my first read here.
Once I trust a site this much I tend to read everything they publish and that is the trajectory I am on with this one, and a stop at progressflowswithclarity confirmed the trajectory, the rare progression from interested reader to comprehensive reader is something only certain sites earn and this one is earning that progression rapidly.
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Reading this in a quiet hour and finding it suited the quiet, and a stop at signalshapesprogress extended the quiet reading mood, content that matches its own optimal reading conditions rather than fighting them is content that has been thoughtfully calibrated and this site reads as having a particular reading mood in mind throughout.
Took a chance on the headline and was rewarded, and a stop at claritylane kept the rewards coming as I clicked through, the kind of place where every link leads somewhere worth the click is a small luxury on the modern web where so many sites are mostly empty calories disguised as content.
Worth recognising that the post did not pretend to be the final word on the topic, and a stop at truebondnetwork continued that humility, content that admits its own scope and limits is more trustworthy than content that overreaches and this site has clearly developed the editorial maturity to know what it can and cannot claim well.
Now wishing I had found this site sooner, and a look at signalcreatesdirectionalflow extended that mild regret, the calculation of how many years of good content I missed by not finding the right sources earlier is one I try not to make too often but it does come up sometimes when I find sites this good.
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Good clean post, no errors and no awkward phrasing that breaks the reading flow, and a stop at forwardpathconstructed kept the same standard, definitely the kind of editorial care that earns a return visit because it tells me the writer is paying attention to details that matter to readers rather than just rushing publication.
During a reading session that included several other sources this one stood out, and a look at ideaexecutionhub continued the standout quality, the side by side comparison of sources during research is a useful exercise and this site has been winning those comparisons for me consistently across multiple research sessions during the last week.
Speaking from the perspective of having read widely on the topic this site offers something distinct, and a look at growthlogic reinforced that distinctness, the rare site that contributes something genuinely original to a saturated topic is the rare site worth following carefully and this one has demonstrated that original contribution capability today.
Bookmark folder reorganised slightly to make this site easier to find, and a look at trustedrelationshipnet earned the same accessibility upgrade, the small organisational moves I make for sites I expect to return to often are themselves a signal of how much I trust them and this site triggered those moves naturally.
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A piece that did not waste any of its substance on sales or promotion, and a look at visionarybondcircle continued that pure content focus, sites that resist the urge to monetise every paragraph are increasingly rare and this one has clearly made the editorial choice to keep the writing clean from commercial intrusion which I value highly.
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