El próximo jueves 17 de noviembre se inaugurará la exposición La imagen de la química: ¡destápala!, preparada por la Universidad de Valencia y comisariada por los profesores Carmen Ramirez de Arellano y Salvador Albiñana. La exposición estará en la Sala de la Muralla del Colegio Mayor Rector Peset (Plaza Horno de San Nicolás, 4, 46001 Valencia) hasta el 5 de febrero de 2012.

La imagen de la química ¡Destápala! es una exposición que invita al espectador a reflexionar sobre las causas y consecuencias de la percepción social negativa que ha tenido –y sigue teniendo- la química. A pesar del esfuerzo que en estos doscientos últimos años han realizado los científicos por mostrar la química como fuente de conocimiento, salud, confort y bienestar, el término se asocia popularmente con venenos, sustancias peligrosas, armas, polución medioambiental o incluso con la alquimia, la brujería y los científicos locos. Esta actitud ha podido contribuir, quizá, a la considerable disminución en el número de estudiantes y de departamentos universitarios destinados a la química, y también a la creación de nuevas especialidades en las que la palabra química se ha modulado o desaparecido por completo: ‘Química Verde’, ‘Ciencia de Materiales’, ‘Ciencia Molecular’, ‘Nanotecnología’…

La exposición presenta treinta imágenes procedentes del arte, la prensa, la publicidad, o la literatura académica, agrupadas en cinco secciones que tratan diferentes ámbitos de la química. La primera –La imagen visual. Perspectivas– es un apunte sobre la imagen pública de la química, y está basada en el trabajo The Public Image of Chemistry, editado por Joachim Schummer, Bernardette Bensuade-Vincent y Brigitte Van Tigglen (World Scientific, 2007). Una imagen, forjada a lo largo de siglos, que resulta de la interacción entre científicos y no científicos. Comprender los mensajes socioculturales implícitos y el contexto histórico de determinados estereotipos visuales con los que se retrata a la química, permite conocer las asociaciones negativas que conllevan.

Medio ambiente y energía es la segunda sección. La química ha cambiado nuestro modo de vida de forma irreversible y difícilmente renunciaríamos a los logros alcanzados. Los químicos se involucran en la búsqueda de soluciones energéticas innovadoras de mayor rendimiento y menor impacto medioambiental, sin embargo el público los relaciona con el deterioro del ecosistema y del planeta.

El agua, los metabolitos o los productos naturales son compuestos químicos y también lo son los productos sintéticos que potabilizan el agua, combaten epidemias, tienen propiedades farmacológicas y permiten una producción de alimentos sanos en condiciones adversas. La tercera sección –Salud, higiene y alimentos– destaca algunos de los muchos logros alcanzados al crear compuestos de aplicaciones beneficiosas que en la interfase con el público pasan a ser meras substancias tóxicas y portadoras de enfermedades.

El siguiente apartado –Nuevos materiales– presenta la evolución de la tecnología, los tejidos, los deportes y los materiales que utilizamos a diario, gracias a la síntesis de nuevos productos. Sin embargo, se observa que el protagonismo de la química en estos derivados de última generación y con propiedades antes impensables, a los que difícilmente renunciaríamos, se hace más patente cuando se convierten en contaminantes…

Por último –Prensa y campañas de imagen– destaca que ‘química’ puede ser ese algo, intangible, abstracto, que subyace en una buena relación o fusión, algo que combina bien, aunque se utiliza también con frecuencia con connotaciones negativas: un río lleno de productos químicos, un gel que no los contiene… Las campañas para mostrar el papel benefactor de la química en el devenir de la humanidad se repiten a lo largo de la historia. Este año 2011, en el que se conmemora el centenario de la concesión del Premio Nobel de Química a Marie Skolodowska-Curie, ha sido declarado Año Internacional de la Química en un nuevo y necesario esfuerzo de acercamiento de esta ciencia a la sociedad.

La exposición se puede solicitar. Para más información:

Ana I. Bonmatí Alcántara
Técnica Actividades
Colegio Mayor Rector Peset
Universidad de Valencia
ana.bonmati@uv.es
Tfno. 963166004

Remitido por:

Dra. Carmen Ramírez de Arellano
Universidad de Valencia
Carmen.Ramirezdearellano@uv.es
Compartir:

754 comentarios

  1. The clarity here is something I really appreciate, especially compared to sites that pile on jargon for no reason, and a look at unitedgrowthcircle was the same, simple direct sentences that actually deliver information instead of dancing around the point for paragraphs at a time which wastes reader patience.

  2. Following the post through to the end without my attention drifting once, and a look at professionaltrustgroup earned the same uninterrupted attention, content that holds attention without manipulating it is content with substantive pull and this site has demonstrated that substantive pull across multiple pieces in a single reading session reliably here today.

  3. Reading this post made me realise I had been settling for lower quality elsewhere, and a look at forwardmotionlogic extended that recalibration, content that exposes how much I had been accepting in adjacent sources is content with calibrating effect on my standards and this site is performing that calibration function across topics for me reliably.

  4. Reading this in pieces during a long afternoon and finding it consistently rewarding, and a stop at clarityinitiator fit naturally into the same fragmented reading pattern, sites whose posts can be read in segments without losing the thread are well suited to how I actually read these days and this one is built well.

  5. Now sitting with the thoughts the post triggered rather than rushing on to the next thing, and a stop at ideastomotion extended that reflective pause, content that earns time for thought after closing the tab is content of higher value than the merely interesting and this site has clearly produced that lasting effect today.

  6. A small thank you note from me to the team behind this work, the post earned it, and a stop at bondedfuture suggested more thanks would be in order over time, recognising the people who do good writing online is something I try to remember to do because the alternative is silence and silence rewards mediocrity unfortunately.

  7. Found the writing surprisingly fresh for what is by now a well covered topic, and a stop at ideasbecomeforward kept that freshness going across the related pages, original perspective on familiar ground is hard to come by and this site has clearly earned its place in the conversation rather than just rehashing old ideas.

  8. Bookmark added with a small note about why, and a look at bondedprosperity prompted another bookmark with another note, the bookmarks I annotate are the ones I expect to return to deliberately rather than stumble into and this site is generating annotated bookmarks at a higher rate than my usual content sources by some margin.

  9. A quiet piece that did not try to compete on volume, and a look at covenantpartners maintained that selective approach, sites that publish less but better are increasingly rare in an environment that rewards volume and this one has clearly chosen quality cadence over quantity which is a brave editorial decision in current conditions.

  10. A clear case of writing that does not try to do too much in one post, and a look at signalcreatesalignment maintained the same scoped discipline, posts that try to cover too much end up covering nothing well and this site has clearly chosen scope discipline as a core editorial principle which shows up clearly in what I read.

  11. Quality you can feel from the first paragraph, the writer clearly knows the topic and how to share it, and a quick look at clarityleadsforward confirmed the same depth runs throughout the rest of the site as well which is rare and worth pointing out when it happens online for any reader passing through.

  12. Honestly impressed, did not expect to find this level of care on the topic, and a stop at directionalnavigation cemented the impression, you can tell within the first few paragraphs whether a site is going to be worth the time and this one delivered on that early promise nicely throughout the rest of what I read.

  13. My time on this site has now extended past what I had budgeted, and a stop at connectedleadersbond keeps extending it further, content that overstays its budget in my schedule is content that has earned the extra time and this site has been earning extra time across multiple visits to the point where my schedule needs adjustment.

  14. A piece that reads like it was written for me without claiming to be written for me, and a look at focusnavigation produced the same fit, when the writer audience match clicks naturally without being engineered through demographic targeting you know the writing is solid and this site has that natural fit consistently for me.

  15. A nicely understated post that does not shout for attention, and a look at actioncompass maintained the same quiet quality, understatement is a stylistic choice that distinguishes serious writing from attention seeking writing and this site has clearly committed to the understated approach as a core editorial value rather than just a phase.

  16. Worth a slow read rather than the fast scan I usually default to, and a look at strategyguided earned the same slower pace from me, content that resets my reading speed downward is content with substance worth absorbing and this site has produced that effect on me multiple times now over the last week here.

  17. Took a chance on the headline and was rewarded, and a stop at focusamplifiesgrowth kept the rewards coming as I clicked through, the kind of place where every link leads somewhere worth the click is a small luxury on the modern web where so many sites are mostly empty calories disguised as content.

  18. My usual response to new bookmarks is to forget them but this one I have already returned to twice, and a look at professionalunitybond pulled me back a third time, the actual return rate to bookmarked sites is the real measure of value and this one is clearing that measure at a notable rate already.

  19. Now thinking about how to apply some of this to a project I have been planning, and a look at focusalignmenthub added more material for the planning, content that connects to my actual creative work rather than just being interesting in the abstract is the kind that earns priority placement in my reading rotation consistently going forward.

  20. Now thinking about whether the writer might publish a longer form work I would buy, and a look at lifelongalliance suggested the same depth would translate, content that makes me want to pay for related work in other formats is content that has earned commercial trust as well as attention trust and this site has both clearly.

  21. Reading this confirmed that my time researching the topic in other places had not been wasted, and a stop at heritageunitybond extended the confirmation, when independent sources agree that is a useful signal and this site is one of the more reliable sources I have found for cross checking what I read elsewhere on similar subjects.

  22. Comfortable read, finished it without realising how much time had passed, and a look at directionpowersvelocity pulled me into more pages the same way, the absence of friction in good content lets time disappear and that is one of the highest compliments I can pay any piece of writing I find online during a regular search session.

  23. One of the more honest takes on the topic I have seen lately, no spin and no oversell, and a stop at growthflowsforwardnow kept that going, the kind of voice the open web could use a lot more of rather than the endless echo chamber of recycled opinions floating around every social platform these days.

  24. My friends would appreciate a few of these posts and I will be sending links accordingly, and a look at growthunlocksprogress added more pages to my share queue, content that earns shares to specific people in specific contexts is content with social utility and this site is generating those targeted shares from me consistently lately.

  25. The depth of coverage felt about right for the format, neither shallow nor overwhelming, and a look at collaborativesuccessbond kept that calibration going, getting the depth right for blog format is genuinely difficult because too shallow loses experts and too deep loses beginners but this site nailed it nicely which I really do appreciate.

  26. If quality blog writing is dying as people sometimes claim then this site is one piece of evidence that it has not died yet, and a look at clarityleadsmovement extended that evidence, the broader cultural question about online writing has empirical answers in specific sites and this one is contributing to a more optimistic answer overall.

  27. If I had encountered this site five years ago I would have been telling everyone about it, and a look at claritymotion extended that retrospective enthusiasm, the version of me who used to recommend favourite blogs frequently would have made sure friends knew about this one and that earlier enthusiasm is partially returning to me here.

  28. Thanks for keeping things clear and to the point, that is honestly hard to find online these days, and after reading through visionarypartnersclub the message stayed consistent which makes me trust the information being shared more than I usually do on similar pages that cover this same kind of topic.

  29. Worth flagging this post as worth a careful read rather than a casual skim, and a stop at progressstructure earned the same careful approach, the few sites that warrant slower reading are sites I now treat differently from the daily content stream and this one has clearly moved into that elevated treatment category.

  30. Now saved this in a way that I will actually find again rather than the casual bookmark approach, and a stop at focusdirection earned the same careful saving, organising my reading bookmarks so that high quality sources rise to the top is something I should do more of and this site triggered that organisation today.

  31. Walked away with a clearer head than I had before reading this, and a quick visit to focusignition only sharpened that, the writing has a way of cutting through the noise that surrounds most topics online which is something I will definitely remember the next time I am searching for an answer to anything.

  32. Honestly impressed by how much useful content sits in such a small post, and a stop at progressformsnaturally confirmed the rest of the site packs a similar punch, density without confusion is a hard balance to strike and this site has clearly cracked the code on it across many different topic areas covered.

  33. Thanks for keeping things clear and to the point, that is honestly hard to find online these days, and after reading through visionactionloop the message stayed consistent which makes me trust the information being shared more than I usually do on similar pages that cover this same kind of topic.

  34. Glad I stumbled across this post, the explanations actually make sense without needing background knowledge to follow along, and after a stop at claritypathways the same was true there, no assumptions about the reader just clear writing that anyone can understand from the first line right through to the end.

  35. Reading this back to back with a similar piece elsewhere made the quality difference obvious, and a stop at actiondeployment only widened the gap, comparing content side by side is a useful exercise and the gap between this site and average competitors in the space is large enough to be noticeable from the first paragraph.

  36. Picked up a couple of new ideas here that I can actually try out, and after my visit to directioncreatesleverage I have even more notes saved, this is the kind of resource that pays you back for the time you spend on it which is rare to come across in this corner of the web.

  37. Genuinely changed how I think about a small piece of the topic, which does not happen often online, and a look at focusguidesexecution added another nudge in the same direction, the kind of writing that earns a small mental shift rather than just confirming what you already thought before reading is a sign of careful thought.

  38. Skipped to a specific section because I knew that was the question I had, and the answer was clean, and a stop at unitedvisionbond similarly delivered targeted answers without burying them, content engineered for readers who arrive with specific needs rather than open ended browsing is increasingly valuable in a search heavy reading environment.

  39. Took a screenshot of one section to come back to later, and a stop at momentumchannel prompted another saved tab, the urge to capture and revisit specific pieces of content is something I rarely feel but when I do it tells me the work is worth more than the average passing read for sure.

  40. Reading more of the archives is now on my plan for the weekend, and a stop at claritypowersmovement confirmed the archive worth the time, the rare archive worth a dedicated reading session rather than just casual sampling is the rare archive of serious work and this site has clearly produced enough of that work to warrant the deeper exploration.

  41. A piece that brought a sense of order to a topic I had been finding chaotic, and a look at strategictrustnetwork continued that organising effect, content that imposes useful structure on messy subjects is doing genuine intellectual work and this site is providing that organisational function across multiple posts I have read recently here.

  42. A quiet piece that did not try to compete on volume, and a look at visiontrajectory maintained that selective approach, sites that publish less but better are increasingly rare in an environment that rewards volume and this one has clearly chosen quality cadence over quantity which is a brave editorial decision in current conditions.

  43. Liked that the post left some questions open rather than pretending to settle everything, and a stop at directionalthinking continued that intellectual honesty, content that respects the limits of its own claims is more trustworthy than content that overreaches and this site has clearly figured out which positions it can defend confidently.

  44. Glad the writer did not feel compelled to cover every possible angle of the topic, focus is a virtue, and a stop at intentionalpathway reflected the same disciplined scope, knowing what to leave out is half of what makes good writing good and this post has clearly been edited with that principle in mind.

  45. Felt this in a way I cannot quite explain, the topic just hit different here, and a stop at relationshipdrivenbond continued in that vein, sometimes you find a site whose perspective lines up with how you have been thinking and reading their work feels like a small relief which I appreciated more than I expected.

  46. Now adjusting my mental model of how the topic fits into the broader landscape, and a look at focuscreatesenergy extended that adjustment, content that affects my structural understanding rather than just my factual knowledge is content with deeper impact and this site is providing those structural updates at a meaningful rate consistently across topics.

  47. Closed it feeling I had taken something away rather than just consumed something, and a stop at claritydrive extended that taking away feeling, the difference between content I extract value from and content I just pass through is something I track informally and this site is consistently in the value extraction column for me.

  48. Felt no urge to argue with the conclusions even though I started the post slightly skeptical, and a look at claritydrivesdecisions maintained that pattern, writing that earns agreement through clarity of argument rather than rhetorical pressure is the kind I find most persuasive and the kind I want to read more of these days.

  49. The pacing of the post was just right, never rushed and never dragged out unnecessarily, and a look at directionalpathfinder maintained the same rhythm, you can tell the writer has experience because the difficult skill of pacing is something only practiced writers manage to handle well in long form content over time and across formats.

  50. A modest masterpiece in its own quiet way, and a look at growthmoveswithalignment confirmed the same quiet quality across the rest of the site, calling something a masterpiece is usually overstating but for content this carefully crafted the word feels appropriate even if the writers themselves would probably resist the label honestly.

Deja un comentario