The gaming industry in the community of Madrid
The Community of Madrid combines the scale of a large metropolitan consumer
market with a dense concentration of creative and digital services, making it a
natural location for the gaming industry value chain.
A growing hub where Games, eSports and Gamification meet global distribution
The Madrid ecosystem spans console and PC development, mobile and free-to-play production, publishing and distribution offices, esports operators, and a fast-expanding layer of “game-tech” suppliers (analytics, cloud, XR and AI-enabled tools). Benchmarking by Madrid Game Cluster estimates a €1.3b turnover (2024) and about 6,000 professionals in the region, with roughly 7.5% annual growth—a pace aligned with Madrid’s broader strengths in digital services and media.
From a business perspective, Madrid’s competitive edge is not only studio density but also proximity to corporate decision-makers, advertising, IP/legal services and major event venues. This supports cross-sector dealflow (games + audiovisual, sports, education and tourism) and accelerates go-to-market for new IP, live operations and B2B gamification products.
From AAA production to applied gamification, Madrid’s ecosystem mixes international publisher offices with local studios and rapidly scaling esports & learning platforms. On the studio side, MercurySteam has helped put Madrid on the global map with high-profile console titles, while Péndulo Studios represents a long-standing Spanish indie tradition. Alongside original-IP teams, Madrid hosts a broad set of production and service providers (art, co-development, QA and localisation), reflected in the 178 active companies and studios listed in the official Film Madrid directory.
At the commercial end of the value chain, the region attracts publishing, licensing and distribution functions for major brands—helpful for regional studios seeking partnerships, localisation support and go-to-market capabilities. Competitive gaming adds visibility and audience scale. Madrid is a recurring host city for flagship events like GAMERGY and benefits from operators such as GGTech Entertainment, active across esports, videogames and education. This mix—global-facing content, strong B2B gamification, and major events—creates a flywheel where talent circulates between studios, platforms and startups.
Talent Concentration and Public Action
Madrid positions itself as a talent engine with 40+ university degrees and master’s programmes (2025) dedicated to the videogame industry, complemented by specialised schools and bootcamps.
Public action is led by Madrid City Hall through Madrid in Game and the cluster strategy. Madrid in Game and its Start IN Up Program acts both as a growth platform and as a structured community for founders and mentors attracting founders, scale-ups and international partners. For startups and SMEs, this translates into more frequent industry events, structured mentoring, and easier access to pilots with institutions and corporates. Madrid in Game also runs networking and professional programming (e.g., recurring talks and meetups) that amplify visibility for local studios and startups.
Madrid in Game operates Campus del Videojuego in Casa de Campo. According to its 2025 press dossier, the campus provides 3,000 m² of facilities distributed across the Development Center, eSports Center and Experience Center—a physical infrastructure designed to attract founders, studios, investors and international partners.
A second pillar is the Madrid Game Cluster connecting 70+ companies across development, esports, telecoms, technology, marketing, events, universities and public institutions. This cluster layer matters because it creates recurring collaboration routes (talent pipelines, shared events, policy dialogue, joint international missions) and helps smaller studios access larger distribution and service partners. Madrid Film Office also assists companies and professionals who choose the city of Madrid to support the Madrid audiovisual sector.
At the Regional and National level, Comunidad de Madrid supports visibility and mapping through Film Madrid’s directory of active videogame development companies and studios, and benefits from Madrid’s role as a national coordination point for sector bodies such as DEV (Spanish Association of Video Game Producers and Developers) and AEVI (Spanish Association of Video Games aggregating publishers, developers, esports actors and training centres - supporting standard-setting, reporting and public advocacy)
A consolidated Gaming startup ecosystem
The Community of Madrid has 156 Gaming companies founded in recent years with a total valuation of €1b that have recently raised €238M.
Madrid is strong in subindustries like Content Production and Serious games and game-based learning with companies such as Smile and Learn, Lingokids, EGoGames or Game Strategies illustrating how game mechanics are being productised beyond entertainment.
Gaming Startups in Madrid
Some Prominent Gaming Agents and Events
DEV
Spanish Association of Video Game Producers and Developers
AEVI
Spanish Association of Video Games
GAMERGY
Flagship gaming & esports event in Madrid.
Main Gaming subsectors in the Community of Madrid
- Game development (PC/console/mobile): Studios building original IP or work-for-hire production across platforms, including live-ops.
- Publishing, distribution & licensing: Commercial offices handling marketing, retail/digital distribution, localisation and IP deals.
- eSports & competitive gaming: Tournament organisers, leagues, teams, venues and production services.
- Gamification & serious games: Applied games for training, education, health and corporate learning.
- Game-tech enablers: Tools and services such as analytics, QA, cloud infrastructure, XR, and AI pipelines supporting production and monetisation.
Breve resumen en español
El sector del videojuego (gaming) en la Comunidad de Madrid combina desarrollo de videojuegos (PC, consola y móvil), eSports, publishing y distribución, gamificación y serious games. Madrid destaca por su capacidad para conectar talento creativo y tecnológico con empresas, eventos y una red de servicios profesionales (arte digital, animación, audio, QA, localización, marketing, legal/IP) usando distintas tecnologías como realidad virtual (VR), realidad aumentada (AR), inteligencia artificial aplicada, para distintos usos como gamificación empresarial, serious games educativos, eSports, etc.
Iniciativas como Madrid in Game y el Clúster del Videojuego de Madrid impulsan la colaboración entre estudios, startups, grandes compañías y centros de formación, mientras que ferias como GAMERGY refuerzan la visibilidad internacional del ecosistema.
Existen numerosos títulos universitarios y otros programas de formación como por ejemplo, programas máster en videojuegos
Other Links
