Real Estate and Proptech in the Community of Madrid
Madrid is the second most attractive city in Europe after London
to invest in the Real Estate sector, according to the European Real
Estate Market Trends Report 2025 by PWC and Urban Land Institute.
Madrid is also a powerful hub for innovation and business
in the sector.
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Madrid, a preferred place for international Real Estate and Proptech companies
Madrid is a dynamic Real Estate market that combines sustained growth with the integration of advanced technologies and a focus on sustainability. It is a benchmark region with leading companies such as Merlin Properties, Realia, CBRE, Grupo Lar, or Solvia, service companies for the sector such as Securitas Direct or Prosegur, digital platforms such as Idealista or some of the main national and international funds such as BlackStone, Cerberus, Lone Star Funds, Axactor or Aedas. The Community of Madrid offers a diversified ecosystem that responds to the growing demand for housing, offices and commercial spaces, as well as the need for urban regeneration (Madrid Nuevo Norte, Valdecarros, Cañaveral...).
The most innovative companies in the world as drivers of the Real Estate market in Madrid
Madrid, political and economic capital of Spain, is the fourth largest metropolitan area in Europe, which gives access to a market of 7 million inhabitants, with the highest per capita income in the country and above the European average.
The report 'Top 55 most innovative companies in Madrid', analyses the impact of the 55 most innovative companies in the world having headquarters or actively operating in the Madrid Real Estate market. Some of these companies are Apple, Tesla, Alibaba, Facebook, Nike or Coca Cola. The fact that these companies have chosen Madrid is a clear indication of Madrid's power as a hub for innovation and business in the Real Estate sector. According to the report:
- These companies generate 52,000 million euros in revenues at the national level, of which 77% (39,700 million) come from companies headquartered in Madrid, representing about 4% of Spanish GDP.
- Totalling more than 430,000 m² of office space in the region, more than 50% of this area is occupied by technology companies, followed by the pharmaceutical and manufacturing sectors.
- Of the 66 offices analysed, 91% of those located within the M30 belt belong to technology Companies, consolidating the area as a key axis for the development of innovation hubs.
A prominent Real Estate and Proptech ecosystem
Some relevant Real Estate and Proptech stakeholders in Madrid are the Madrid World Construction Capital, an association that brings together companies and entities of national and international reference to promote innovation and excellence in engineering, construction, architecture and urban mobility projects, the Association of Real Estate Developers of Madrid (ASPRIMA), an independent business organization that defends the interests of Real Estate companies in the region, the Association of Real Estate Agencies and Agents of Madrid (AIM) offering training and professional support, and the national PropTech Association of Real Estate Digitalization Professionals (ASPE).
Major Urban Development Projects
Some outstanding urban development projects in Europe are being developed in Madrid such as Madrid Nuevo Norte, Europe's largest urban regeneration intervention, Operación Campamento with 10,700 homes and 1,500,000 square meters, Valdebebas, one of the largest green areas in Spain. Homes, companies and green areas or Southeast Developments with more than 40 million square metres and 105,000 homes. In addition, important Urban Renewal and Regeneration projects are being implemented.
A consolidated startup ecosystem
Madrid is the third European hub in investment raised by its Proptech startups (€486M) after London and Paris and the fourth in number of startups founded in recent years (263) and in jobs created (17,200), including Berlin on the list. With a total valuation of €1.8b, these companies carry out their activity mainly in four sub-industries: construction, search, buy & rent, real estate services & software and workspaces.
Clickalia, Spotahome, Citibox, BeMate and Urbanitae are some of the prominent Tech Companies in Madrid that have closed significant investment rounds in recent years.
Real Estate and Proptech Startups in Madrid
Prominent Real Estate and Proptech Agents in Madrid
Main Real Estate and Proptech Events
SIMA SIMA & Proptech Expo is one of the largest Real Estate showcases for home buyers and professionals
Definition of the Real Estate and Proptech industry
The Real Estate sector encompasses all activities related to the development, purchase, sale and management of real estate properties. This sector includes both residential and commercial, industrial and mixed-use properties, as well as related services such as financing, construction and asset management.
Currently, the sector is constantly evolving due to the integration of new technologies, the growing importance of sustainability criteria and the emergence of new business models, such as coworking, coliving; as well as technology-based solutions such as:
- digital Real Estate investment platforms and Real Estate portals, solutions based on artificial intelligence to personalize the customer experience,
- virtual reality solutions that allow clients to make virtual visits to properties, offering an immersive experience without the need to physically travel and facilitating decision-making,
- the use of blockchain to ensure transparency and security in transactions,
- the implementation of digital twins to optimize property management, and
- proptech platforms, that automate processes such as appraisal, Real Estate marketing, and rental management.
These innovations are profoundly transforming the market, making it more agile, efficient, and geared to today's consumer needs.
Main technology trends in the sector
1. Digitalization and Automation
- Big Data & Analytics: The use of data to predict prices, demand, and profitability.
- Artificial Intelligence (AI): Chatbots for customer service, algorithms for valuing properties.
- Process automation: From virtual tours to smart contracts on blockchain.
2. Blockchain and Smart Contracts
- Secure Real Estate transactions: Property registration and payments without intermediaries.
- Real Estate tokenization: Allows fractional investment in Real Estate.
3. Virtual Reality (VR) and Augmented Reality (AR)
- 3D virtual tours: Facilitates buying/selling without the need to travel.
- Simulation of renovations and decorations: Allows buyers to visualize changes before investing.
4. Real Estate Investment and Crowdfunding Platforms
- Accessibility to small investments: Democratization of Real Estate investment.
- Co-living and co-working models: Platforms that optimize shared spaces.
5. Smart Homes and Smart Buildings
- IoT (Internet of Things): Sensors to improve energy efficiency, safety and comfort.
- Advanced home automation: Control of lighting, temperature and remote access.
6. Sustainability and Proptech Construction
- Green proptech: Construction with sustainable materials and energy efficiency.
- Sustainability certifications (LEED, BREEAM): Greater attractiveness for investors and buyers.
7. Fintech applied to Real Estate
- Digital mortgages: Faster and more accessible processes.
- Rental platforms with automated payments: Guarantee of collections and reduction of non-payments.
Links and references
European Real Estate Market Trends Report 2025
Top 55 most innovative companies in Madrid
Industry Ecosystem
Sector trends and data
Investment, technology and sustainability
